Emiliano (Emi) is a people's person. A business driven socialite who takes great pride in connecting the dots (people) in a strategic way that brings a bigger picture to life. Emi has taken great pride in her work with Dead Reckoning, often contributing to many of the outputs and trends associated with the brand.
I y'am what I y'am:
Joburg girl born and bred. Raised by a big fat Italian family, I was early exposed and shown how to practically utilize and respond to the world of social networking (outside of the phone and computer). I have never been anywhere without a diary or journal. In my opinion, the greatest investment there is, is the investment in others. Much like most Italian, I believe in ‘la dolce vita’: art, literature, history,
culture, trend, fashion, style, travel, language, practice, psychology, technology, economy, market, brand and most importantly, people!
I work for a lifestyle business populated by people who believe, above all other things, in the importance and the power of those around us. In short, I am my brand: adaptable and ever-growing; self-determined and strong; an adventurer and an optimist and unstoppably ambitious.
An ideal day?
Wake up early, with a strong cup of coffee. I am a bit of a wanderess so if I could spend my life travelling, I would do that! I’m compelled by exotic hearts and foreign minds so i’d travel for a living and while doing so: do my job like a boss, kill my workouts, stop making excuses, make friends, laugh and love and live loud and then end the day with a damn good dinner in my pajams and most probably watching a good movie.
The complacent life isn’t for me. So do what I love and love what I do, always! And be anything but mediocre!
Dead Reckoning Clothing?
The brand is bold! “Dead Reckoning is the process of calculating one's current position by using a previously determined position, or fix, and advancing that position based upon known or estimated speeds over elapsed time and course." - I think that speaks for itself. A business that began on the basis of a small idea and
grew to what it is now with a little bravery, ambition and a whole lot of trust. Chilled, laid back and adaptable. The brand feeds perfectly into my lifestyle which is a balance between active and casual. Whether beaching or chilling, it just works!
The little things, the little moments…...they aren’t so little.